Emaar Misr’s vision is to become Egypt’s premier lifestyle community provider, through developing world class projects to fulfill the aspirations of its customer base. Emaar Misr’s aim is to continue to maintain a strong market position while increasing revenue and profitability.
Overview of Operations
- Emaar Misr is a leading real estate developer in Egypt focusing on premium‑quality master‑planned lifestyle communities in prime locations that are anchored by landmark developments.
- Emaar Misr believes it differentiates itself from its competition through the strength of the internationally recognized Emaar brand, its strategically located land bank acquired at attractive rates, its offer of fully integrated lifestyle communities of premium quality standards, its strong expertise across asset classes leveraging Emaar Properties’ proven expertise and capabilities, and its retention of revenue generating commercial assets.
- Emaar Misr has a strong portfolio of developments distributed among three projects under development and a plot of undeveloped land in prime locations in East, West and Central Cairo as well as the North Coast.
- Uptown Cairo is a 4.5 million square meter project under development designed to be a mixed‑use development in Central Cairo situated at the highest point in the city, built 200 meters above sea level with easy accessibility from East, West and Central Cairo.
- Uptown Cairo has the potential to become a new iconic city center in Cairo.
- The project has been designed by world‑class architects and designers and is expected to be the first gated, integrated community project in Central Cairo offering a wide range of amenities, including world‑class shopping centers, a business park, hotels, a spa, an 18‑hole golf course and club house.
- Uptown Cairo will be home to Emaar Misr’s flagship development, Emaar Square, a world‑class shopping, residential, leisure and entertainment complex comprising an open‑air retail mall and office space designed to attract global brands and leading local and international companies, a five star and a five‑plus‑star hotel, including the first “The Address” branded hotel in Cairo and a state‑of‑the‑art entertainment and leisure center.
- Marassi is a 6.5 million square meter project under development that is expected to become a year‑round resort situated in a prime location in one of the most attractive stretches of the North Coast with easy accessibility from local and international airports.
- Marassi is designed to feature a fully‑integrated resort community, retail space, twelve anchor hotels, including three boutique hotels, an 18‑hole golf course with a golf academy and clubhouse and a 250 slip yacht international marina inspired by the French Riviera which, due to its unique location and features, is difficult to replicate in the region and is therefore expected to transform the area into a premier international tourist destination.
- The Marassi Marina is designed to be integrated with customs and immigration approvals for ease of access and benefits from a unique location and unmatched climate along one of the most beautiful coastlines in the Mediterranean.
- Mivida is a 3.7 million square meter project under development designed to be a fully‑integrated ecologically friendly and energy‑efficient community with lush landscapes in a strategic location in New Cairo City.
- It is strategically located on New Cairo’s main road and is in close proximity to the American University in Cairo and Cairo International Airport.
- Designed by world‑class architects and designers, Mivida is expected to be a fully‑fledged family‑oriented, leisure and work destination featuring a range of amenities, including a business park, educational, sports and leisure facilities and a 33‑acre central park.
- The Project will feature Mivida Downtown, a boulevard shopping area featuring international and local brands strategically located in the centre of New Cairo City. Mivida Downtown was designed to comprise wide pedestrian streets, water features, full spectrum dining and easy accessibility to the town centre with multiple access points combining to provide an unrivalled experience to visitors.
- Cairo Gate is a plot of land of approximately 0.6 million square meters in 6th of October City with frontage of the Cairo—Alexandria Desert highway, an area with limited land offerings, which makes Cairo Gate a strong value proposition.
- The project is still in the master planning phase.